Advertisers invited to become actively involved in Lantern as it moves into Beta Phase At Thinkbox’s Vision event on Tuesday 23 September 2025, ITV, Sky, and Channel 4 outlined plans for the next phase of Lantern, the measurement tool designed to shed light on the online outcomes for brands resulting from TV advertising. Over the 12 months since Lantern was first announced, a technical and legal proof-of-concept (PoC) was completed

TV advertising measurement and reporting solution invites data, tech, and research partners to help in the next stage of the ground-breaking project’s development The cross-TV team developing Lantern has today issued a Request for Information (RFI) encouraging data, tech, and research businesses interested in being involved with the next stage of Lantern to get in touch. Lantern is a collaboration between TV companies Channel 4, ITV, and Sky, alongside Thinkbox,

At Vision on 11 September, TV companies Channel 4, ITV, and Sky announced details of their latest collaboration: Lantern. Lantern is a multi-outcome TV measurement initiative; a new system that will offer advertisers and buying agencies a way to measure the impact of their TV advertising activity on a host of online outcomes (web / search behaviours). Here is an overview… Why is Lantern needed? Data from Profit Ability 2